As a brand, Hyundai has gone from strength to strength. From the Tucson, Ireland’s best-selling car, to sponsorship of the FIFA World Cup, Hyundai’s brand principle ’to think beyond product and technology to create meaningful experiences‘comes across in everything they do. Taking on the role of lead creative for the brand meant that every customer touch point, from TV, Digital and Social, should bring the Hyundai “Modern Premium” to life.