Mercedes-Benz manufacture cars that have long been perceived as symbols of success. ‘One Day is Now’ was a campaign to challenge the perception that Mercedes-Benz was a brand out of reach to most people. The campaign targeted a generation of consumers who are on the move, professionally and economically. The concept tapped into the aspirational nature of our audience and demonstrated the affordability of the Mercedes-Benz range through PCP finance. No longer would you have to wait to own a Mercedes-Benz, today is the day you can obtain that goal. One Day is Now.
ROLE: CREATIVE DIRECTOR | Agency: Havas Worldwide