Driving Change

As a brand, Hyundai has gone from strength to strength. From the Tucson, Ireland’s best-selling car, to sponsorship of the FIFA World Cup, Hyundai’s brand principle ’to think beyond product and technology to create meaningful experiences‘comes across in everything they do. Taking on the role of Lead Designer for the brand meant that every customer touch point, from TV, Digital and Social, should bring the Hyundai “Modern Premium” to life.

You can’t fully appreciate the Mona Lisa by looking at it through a keyhole, the same goes for my portfolio. There are some details you might miss on the small screen, its best to check it out later on a laptop, desktop or tablet. ;)