Liberty Insurance was 5th in a category of 9 insurers directly competing with each other. They were struggling to make the consideration list for potential customers and consequently their management encouraged their marketing department to spend on performance digital for short term gain. This short-termism was endemic in the Irish insurance market. 

We developed a new creative platform to be rolled out in the European market. Global Deloitte consumer research indicated a growing desire for enhanced customisation from consumers looking for insurance cover. From this insight, and the improved utility delivered by Deloitte Digital's transformation of the Liberty risk engine, ACNE developed the ‘Futureproof’ creative platform.