As Ireland’s leading luxury retail group, Brown Thomas Arnotts manages an enormous catalogue across fashion, beauty, and home. The brand required a solution to create high-quality still life and campaign imagery that could keep pace with rapid seasonal shifts, sales, and constant updates for their websites, apps, and social feeds. The goal was to maintain a "unified visual language” across campaigns, while drastically increasing the volume of creative assets produced for every touchpoint.

We implemented a Gen AI production framework designed to handle the scale of a multi-brand department store, ensuring that the distinct identities of both Brown Thomas and Arnotts remained consistent across thousands of digital assets.